In recent years, there has been a growing movement among some consumers to boycott businesses that they perceive as supporting a “woke agenda.” This movement, known as “Go Woke Go Broke,” has led to woke companies facing significant financial losses as a result of their perceived political or social stances.
The term “woke” refers to a person or organization that is seen as being socially and politically aware and active. This includes issues related to social justice, equality, and diversity. The “Go Woke Go Broke” movement, on the other hand, is a response to what some see as the over-politicization of companies and brands. Supporters of the movement argue that businesses should focus solely on their products and services, rather than getting involved in political and social issues.
Some of the companies that have been targeted by the movement include Nike, Gillette, and Pepsi. Nike faced backlash after featuring Colin Kaepernick, a former NFL quarterback who kneeled during the national anthem in protest. Similarly, Gillette faced criticism after releasing an ad that called for men to do better in combating toxic masculinity. Pepsi, on the other hand, faced backlash after releasing an ad that featured Kendall Jenner using a can of Pepsi to stop a protest. Most recently Anheuser-Busch decided it was a great idea to support the trans movement while outraged parents are actively fighting to remove transhuman everything from children’s lives.
The “Go Woke Go Broke” movement has had varying levels of success. In some cases, businesses have seen a significant drop in sales as a result of their perceived political or social stances. For example, Nike’s stock dropped following the release of its Kaepernick ad. Lest we forget that Nike uses child labor to manufacture products.
There are a number of factors that contribute to the success or failure of businesses in the face of the “Go Woke Go Broke” movement. One important factor is the overall level of support for the company’s values and beliefs. If a company’s core customer base is largely supportive of its political and social stances, then it is less likely to face significant backlash from the “Go Woke Go Broke” movement. Conversely, if a company’s customers are largely opposed to its political and social stances, then it is more likely to face significant financial losses.
Another factor that can influence the success or failure of businesses in the face of the “Go Woke Go Broke” movement is the overall level of competition in the market. If a company operates in a market with few competitors, then it may be less vulnerable to the effects of the movement. Conversely, if a company operates in a crowded market with many competitors, then it may be more vulnerable to the effects of the movement.
In conclusion, the “Go Woke Go Broke” movement is a response to what some see as the over-politicization of businesses and brands. While some companies have faced significant financial losses as a result of their perceived political or social stances, others have continued to thrive. Ultimately, the success or failure of businesses in the face of the movement depends on a variety of factors, including the overall level of support for the company’s values and beliefs, and the level of competition in the market….and whether your customers support freakish inhuman practices.
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