Description
DOMINATE
The Special Operations Way to Win in Business
RELEASES JULY 4, 2026 — PRE-ORDER NOW
Most businesses do not fail because of bad ideas.
They fail because they cannot execute.
They struggle to communicate priorities. Teams become misaligned. Growth creates complexity. Leaders spend their days reacting instead of directing. Good people work hard, but their efforts fail to produce consistent results because there is no system connecting strategy to execution.
DOMINATE was written to solve that problem.
Created by Michael J. Penney, a United States Marine Corps combat veteran, Special Operations embedded advisor, business strategist, and creator of the 5 Paragraph Business Plan and Operating System, this book provides a practical framework for turning vision into action and action into measurable results.
Adapted from the military operations order process used to coordinate complex missions under pressure, the 5 Paragraph methodology has been successfully applied in business, healthcare, government, and nonprofit organizations. It has helped organizations scale, improve execution, develop leaders, create alignment, and achieve extraordinary results.
Inside, you will learn how to:
• Build a complete 5 Paragraph Business Plan
• Align leaders, teams, and resources around a common mission
• Improve communication and accountability throughout the organization
• Make faster, better decisions under pressure
• Adapt through FRAGOs and PACE Planning when conditions change
• Create systems that allow your business to scale without losing control
• Develop leaders at every level of the organization
• Conduct effective debriefs, After Action Reports, and continuous improvement cycles
This is not another business theory book.
It is a complete operating system.
You will learn how to plan, execute, debrief, improve, and scale using a structured framework refined through military service, business consulting, leadership development, and real-world implementation. The book includes case studies, business formulas, leadership lessons, implementation guidance, recommended reading, and practical templates that can be applied immediately.
Whether you are a founder, executive, manager, entrepreneur, nonprofit leader, government official, or intrapreneur responsible for results, DOMINATE provides the tools necessary to bring order to chaos and create an organization capable of sustained growth and execution.
The organizations that win are not always the smartest, the largest, or the best funded.
They are the organizations that execute.
Build the plan.
Execute the mission.
Improve the system.
DOMINATE.