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You are here: Home / Archives for Michael J Penney

Michael J Penney

by Michael J Penney

The War Horse: Michael Penney’s 9/11 Remembrance Essay (2016)

On September 11, 2016, the fifteenth anniversary of the attacks, The War Horse published an essay by Michael Penney in its Reflections section. It was titled “Ignore The Awful Times, And Concentrate On The Good Ones.” The War Horse is a nonprofit newsroom that covers the military and veterans. This is the only piece of his found on its author page.

What the essay covers

The essay is built as a calendar. Michael goes year by year and tells where he was on each September 11.

  • 2001: Fifteen years old, buying snacks at the school store when classmates ran in about the news. He went on to math class, where a television was wheeled in and the class watched the second plane hit live. He writes that he decided then to go after the people responsible.
  • 2005: Deployed to Ramadi with 3rd Battalion, 7th Marines, repairing a damaged Humvee and trading a strange local story about Hurricane Point.
  • 2006: A moment of silence during mountain warfare training at Bridgeport, California.
  • 2007: Back in Ramadi, “sleeping in the same hooch,” in a city that had gone quiet.
  • 2008–2010: Hard years at home after his first marriage ended, which he writes about plainly. Then a 2010 anniversary in the field with police advisor teams.
  • 2011: Kajaki, Afghanistan, where his Afghan police counterpart, Abdul Hadi, apologized to him for the war.

He closes with what the date still means to him. He sets aside time every year to mourn the 2,996 people killed that day.

What a terrible thing to ever forget. So I take the time to mourn it, because I still can’t believe it.

Michael Penney, The War Horse, September 2016

He also describes leaving the Corps after eight years and three combat tours. He threw a mismatched pair of combat boots, marked with his deployment dates, onto the power lines outside the gate at Camp Pendleton. He writes that he planned to take a second pair to Ground Zero.

Why it mattered then

By 2016 a generation of Marines who were in school on 9/11 had fought the wars that followed it and come home. Most anniversary coverage looked at the day itself. This essay looked at the fifteen years after it through one Marine, from a math class to Ramadi to Helmand Province. It did not skip the rough stretches in between.

The title carries the lesson: remember the losses, and choose to put your attention on the good.

Looking back

The essay is some of his most personal published writing. It sits beside his TEDxRaleigh talk from that March, which also dealt with getting through devastating moments with your values intact.

Read the essay on The War Horse

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

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Written by Michael J Penney · Categorized: Appearances · Tagged: 9/11, Afghanistan, essay, Marine veterans, Ramadi, The War Horse

by Michael J Penney

Port City Daily: Bunker Labs Speaker at Wilmington Vet Event

On July 17, 2016, Port City Daily reporter Hilary Snow previewed an event for veterans starting businesses in Wilmington, North Carolina. It was set for Thursday, August 18, 2016, from 4 to 6:30 p.m. at Ironclad Brewery, 115 N. Second St., downtown. The featured guest speaker was Michael Penney of Bunker Labs RDU.

An upcoming entrepreneurial event will serve those who have served their country.

Hilary Snow, Port City Daily, July 2016

What was on the program

The host was Jim Roberts. He had led UNCW’s Center for Innovation and Entrepreneurship and was running the Network for Entrepreneurs in Wilmington (NEW). The article laid out the program:

  • Short pitches from local veterans who had launched start-ups
  • A talk from guest speaker Michael Penney of Bunker Labs’ RDU branch
  • A panel on resources and opportunities for former service members, followed by networking

The panel included:

  • Dean Bundschu, executive director of Bunker Labs RDU
  • Stephen Clossick, who manages an angel investing group in the Triangle
  • Chris Kelly, former head of Durham’s First Flight Venture Center

Clare Pozek, a venture capital specialist and military spouse, was listed as moderator.

The event was free. Veterans and their spouses were welcome, and registration was encouraged because seating was limited. When the article ran, 55 seats were left.

Why it mattered then

Bunker Labs started as a Chicago-based national nonprofit that helps veterans use their military experience to start businesses. In 2016 it was expanding into the Triangle. Taking the RDU team down to Wilmington pushed that work past Raleigh-Durham to the coast.

Roberts told the paper the visit was especially relevant because Wilmington had a reputation for veteran-founded companies. The article named some of them:

  • Andrew Williams of Elite Innovations
  • Edward Hall of Petrics
  • Jeremy Tomlinson, co-creator of Port City Brew Bus

For a veteran in eastern North Carolina with a business idea, the evening put a local investor, a venture-center veteran and the Bunker Labs team in one room.

This archive entry is based on the advance coverage. We have not found a separate write-up of the event as it happened.

Looking back

Two months later, the Veteran On the Move podcast introduced Michael with the line “Michael recently took over as the director of the Bunker in Raleigh Durham, NC.” His work helping veterans plan and launch businesses grew into the 5 Paragraph Business Plan.

Read the preview on Port City Daily

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: Bunker Labs, Port City Daily, speaking, veteran entrepreneurship, Wilmington NC

by Michael J Penney

TEDxRaleigh 2016: What’s Your IED? Adding Value Under Pressure

On March 19, 2016, Michael Penney took the stage at TEDxRaleigh with a talk titled “What’s your IED? How to add value in explosive situations.” The TEDx Talks channel published the recording on June 1, 2016. It runs about 12 minutes.

What the talk covered

The title takes the signature threat of the wars he fought in, the improvised explosive device, and turns it into a question for the audience. The official description sets up the idea:

There are moments of sheer devastation that have an explosively sobering effect on the human soul.

TEDxRaleigh talk description

The talk is about those moments: the hazards everyone meets on the way through life, and what happens to your values when you are in the middle of one. The description says these times of “hopeless despair” are when your values get tested. It says the talk is meant to help people deal with those moments and get through them. The second half of the title gives the answer he steers toward: look for how to add value, even when things are blowing up around you.

Who was on stage

The TEDx description introduced Michael as a Marine Corps combat veteran, former infantryman and combat arms instructor. It lists his deployments:

  • Ramadi, Iraq (2005–2006 and 2007)
  • Kajaki and Sangin, Afghanistan (2011)

As an instructor he trained Marines in combat marksmanship, precision weapon systems and foreign and threat weapons.

After leaving the Corps in 2012, the description says, he found “new ways to serve the country he loves” as an inventor, entrepreneur, author and public speaker. It called him the founder and co-host of Cigars and Sea Stories, “a podcast devoted to sharing sea stories with veterans who are adding VALUE to the world.” It also said he spent most of his time at Bunker Labs RDU, working with fellow veterans.

Why it mattered then

TEDx puts a speaker in front of a general audience, not a veterans crowd. This talk took a combat experience most of the room had never lived through and made it useful to them. Everybody has an IED moment. The talk was about what you do in it.

It also capped a busy few weeks. Before the event he did two video conversations with fellow presenter Doug Stewart and podcast interviews with SuccessVets and the Military Entrepreneur Show.

Looking back

“Add value” became a theme that kept coming back. In November 2016 the Veteran Resource Podcast titled its episode with him “Provide Value.” “TEDxRaleigh speaker” has been part of his introduction ever since, from the 5 Paragraph Business Plan to his speaking work today.

Watch on YouTube (TEDx Talks)

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: adding value, keynote, Marine veteran, resilience, TEDx talk, TEDxRaleigh

by Michael J Penney

Military Entrepreneur Show: Infantry Marine Turned Podcaster

On March 3, 2016, Dan Evans released “Michael Penney | Infantry Marine Turned Podcaster & Military Entrepreneur” on the Military Entrepreneur Show. The interview runs 49 minutes. Two days later Evans posted a short promo clip from it to YouTube.

Promo clip from the Military Entrepreneur Show, March 2016

About the show

Evans pitched the Military Entrepreneur Show to a specific listener:

a go-to inspiration resource for military veterans who are entrepreneurial, but don’t know where to begin.

Military Entrepreneur Show description

The format was stories from veterans who had made the transition and built something, along with practical tips on personal branding, education and networking.

What the episode covered

The show notes give the military background Michael brought into the conversation:

  • He started his service at Twentynine Palms, California, with 3rd Battalion, 7th Marines, Weapons Company.
  • He deployed twice to Ramadi, Iraq.
  • He re-enlisted in 2007 and was stationed at Marine Corps Base Quantico.
  • At Quantico he qualified as a Combat Marksmanship Instructor, a Foreign Weapons Instructor, and a security-forces-trained Designated Marksman.

The episode title points to the second half of the story: going from infantry Marine and weapons instructor to podcaster and entrepreneur. The written notes stop at the military background. The full conversation is where he talks about the move into podcasting and business.

The promo clip above runs about a minute. Its YouTube description points viewers to more on the episode on Dan Evans’s site, danevansonline.com.

Why it mattered then

Early 2016 was a busy stretch for Michael. In about four weeks he appeared on SuccessVets, recorded two video conversations with fellow TEDxRaleigh presenter Doug Stewart, and gave his TEDxRaleigh talk on March 19. This episode belongs to that run.

It is also one of the more detailed public records of his instructor qualifications. Those years of teaching Marines to shoot, and to know foreign and threat weapons, are part of what he brought to the stage and the microphone.

Looking back

The Marine planning discipline from those years sits under his later work. The 5 Paragraph Business Plan builds on the same O-SMEAC order format every Marine learns.

The full-episode audio file at its original address no longer loads. The episode listing and the promo clip are still available.

Listen to the episode on Podcast.app

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: Cigars and Sea Stories, Combat Marksmanship Instructor, Dan Evans, Military Entrepreneur Show, podcast guest

by Michael J Penney

Doug Stewart: A Conversation with an Entrepreneurial Marine

On March 1, 2016, Doug Stewart posted “A conversation with an Entrepreneurial Marine” to his YouTube channel. Stewart was one of Michael’s co-presenters for TEDxRaleigh 2016, set for March 19. A week earlier he had hosted a group Blab with Michael and another speaker. This time it was a one-on-one, and it runs about an hour and fourteen minutes.

What they covered

Stewart’s description lists the ground they covered:

We talked about TEDx, Public Speaking, Passion, bad teachers, learning disabilities and a lot of awesomeness about entrepreneurial veterans.

Doug Stewart, YouTube description

In plain terms, the topics were:

  • TEDx and public speaking: two speakers on the same lineup, a few weeks out from the event.
  • Passion: what drives the work.
  • Bad teachers and learning disabilities: school experiences and learning differences, and how they shape a person.
  • Entrepreneurial veterans: veterans starting and building businesses.

Stewart closed his description by pointing viewers to three places they could find Michael at the time:

  • Cigars and Sea Stories, the podcast he co-founded (cigarsandseastories.com)
  • BloodStripes.com, the Marine professional-development site he wrote for
  • Bunker Labs, the national nonprofit for veteran entrepreneurs

Why it mattered then

The long-form format gave Michael room that a 12-minute talk does not. A TEDx talk is cut down to one idea. A relaxed hour with another speaker leaves time for the background behind that idea: how he learned, what frustrated him in school, and why he cared about veterans in business.

At about 74 minutes, it is the longest recorded conversation from the weeks before his TEDx talk. For anyone who only knows the 12-minute talk, it gives a fuller picture of the man who gave it.

The Bunker Labs link matters too. In early 2016 Michael was already connected to the organization’s Raleigh-Durham effort. His TEDx talk description, published that June, invited people to link up with him at Bunker Labs RDU, “where he spends most of his time connecting and working with fellow veterans.”

Looking back

Less than three weeks after this conversation, Michael gave his TEDxRaleigh talk, “What’s your IED? How to add value in explosive situations.” By October 2016 the Veteran On the Move podcast reported that he had taken over as director of the Bunker in Raleigh-Durham. The topics from this conversation, speaking, learning and veteran business, stayed at the center of his work.

Watch on YouTube

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: Bunker Labs, Doug Stewart, public speaking, TEDxRaleigh, veteran entrepreneurship, video

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