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You are here: Home / Archives for Appearances

Appearances

by Michael J Penney

The Havok Journal: Flags Over Ramadi (2017)

On June 9, 2017, The Havok Journal published “Flags Over Ramadi,” a personal essay under Michael Penney’s byline. The editor’s note framed it as the story of one Marine who fought in Ramadi and his reaction to seeing the black flag of ISIS flying over the city. The Havok Journal ran it again on June 9, 2024.

What the essay covered

It opens at a post on the northern entry control point to Ramadi, behind an M240G machine gun. An Iraqi police officer fires warning shots at an oncoming car. As Michael leans out to see what is happening, a sniper’s round punches a hole in the sandbag next to his head.

Two weeks into my first deployment I had experienced my first close call in combat….it would not be my last.

Michael Penney, “Flags Over Ramadi”

From there the essay turns to a flag. On the day he graduated boot camp, a flag was flown over the U.S. Capitol, and his family gave it to him. He carried it in his ruck on every mission, training or patrol, through two deployments to Ramadi and a third to Kajaki/Sangin, Afghanistan.

He describes training with 3rd Battalion, 7th Marines at 29 Palms, California, preparing for “nothing but Ramadi,” and learning to look at the fight from the enemy’s side by “turning the map around.” In 2005 his team was sent to the government center in the heart of the city. He climbed a bullet-riddled staircase to the roof and ran his flag up the pole.

Raising that flag was a simple gesture but it meant so much to me and the Marines with whom I was serving.

Michael Penney, “Flags Over Ramadi”

The other flag

The essay then faces the black flag that later flew over Ramadi. He condemns ISIS’s cruelty, but writes that he did not take the city’s fall personally. His mission as an infantryman had been to remove Saddam’s regime. He says he is not an expert on geopolitics. What he does now is help train the people still serving. He tells readers not to ask his opinion of the new conflict, but to ask how to prepare the next generation of warriors.

Because other wars will be fought and other flags will be flown over Ramadi.

Michael Penney, “Flags Over Ramadi”

Looking back

This is one of the few pieces where Michael writes about Ramadi in his own words and in detail. The flag, the rooftop and the near miss are the kind of ground truth that later went into his speaking and his writing about service.

Read the essay on The Havok Journal

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
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Written by Michael J Penney · Categorized: Appearances · Tagged: 3rd Battalion 7th Marines, essay, Iraq, Ramadi, The Havok Journal

by Michael J Penney

5 Paragraph Business Plan: Michael Penney’s Book Released (2017)

On April 14, 2017, Michael J. Penney published 5 Paragraph Business Plan: The Action Oriented Business Management Tool For Leaders. The first edition is a 91-page paperback in an 8.5 by 11 inch format, published under the 5 Paragraph Business Plan imprint (ISBN 978-0692885895).

What the book is

The idea is simple. The military has planned missions with the five paragraph operations order for generations: Situation, Mission, Execution, Admin and Logistics, Command and Signal. Michael took that format and turned it into a way to plan a business. Each paragraph becomes a section of the plan, so the person writing it moves from the problem, to the goal, to the steps, to the resources, to who is in charge and how the team communicates.

The book’s current Amazon description puts the problem it solves this way:

Most businesses do not fail because they lack talent. They fail because they lack alignment.

5 Paragraph Business Plan, Amazon description

The description says the plan is meant to be a living document, not one written once and forgotten, so leaders, managers and frontline teams stay pointed at the same objective. It lists what readers learn to do:

  • Build a complete business plan using the 5 Paragraph framework
  • Improve communication and accountability
  • Align leadership and operational teams
  • Adapt quickly to changing conditions
  • Create a repeatable planning and execution process

Each major section of the book matches a companion audio tutorial at 5Paragraph.com.

Why it mattered then

Michael had been building toward this for years. As early as 2015 he was writing about using mission planning to start a business. By November 2016, podcast hosts were introducing him as the creator of the 5 Paragraph Business Plan, and his day job at Bunker Labs RDU was helping veterans plan and launch businesses. The book put that method on paper in a form any veteran, or any civilian, could pick up and use.

It also spoke a language veterans already knew. A Marine who has written or received an operations order does not have to learn a new system. They only have to point a familiar one at a new mission.

Looking back

By late 2017 hosts were calling him a published author of the Five Paragraph Business Plan. Amazon now lists it as part of the 5 Paragraph series, alongside his later book DOMINATE: The Special Operations Way To Win In Business.

See the book on Amazon

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: 5 Paragraph Business Plan, 5P, book, business planning, operations order

by Michael J Penney

HuffPost: Veteran Entrepreneurs You Should Know in 2017

On February 28, 2017, HuffPost published “Veteran Entrepreneurs you should know in 2017,” a contributor piece by Dwayne D. Paro, a veteran empowerment coach, author and podcaster. Michael J. Penney was #10 on the list, as founder of Cigars and Sea Stories.

What the article said

Paro opened by saying the previous four years had seen “the rise of the vetrepreneurs,” warriors turned business owners with a drive most civilian owners only wish they had. The list ran to “22.6” entries. The final “.6” spot went to American Dream U, an organization rather than a person.

Michael’s entry read:

Penney, a Marine veteran, and marksman, has turned his experiences and connections into the Cigars and Sea Stories Podcast.

Dwayne D. Paro, HuffPost, February 2017

Paro named some of the show’s guests: John Lee Dumas, Rudy Reyes, Tim Jensen, Evan McMullin and Sam Meek. He called the podcast a great place to hear their stories from the service, along with their transitions and new business ventures.

The rest of the top ten shows the company Michael was keeping:

  • Daniel Alarik, Grunt Style and Alpha Outpost
  • Travis McVey, Heroes Vodka
  • Jas Boothe, Discharged and Final Salute, Inc.
  • Jeremy Knauff, Spartan Media
  • Brandon Buttrey, Counterstrike Coffee
  • Donny O’Malley, Vet TV
  • Daniel Eric, Veteran Syndicate Radio
  • Greg Jumes, Victor App
  • Eric L. Mitchell, LifeFlip Media

Why it mattered then

By early 2017 the veteran business world had its own media scene of podcasts, apparel brands and online shows, and lists like this one helped people find it. Landing in the top ten next to Grunt Style and Vet TV put a two-year-old podcast alongside some of the best-known veteran brands of the time.

The entry also shows how people saw his role then. He was the connector. The show’s value was in the guests he could bring to the microphone.

Looking back

Several names on this list came back into Michael’s story. Later in 2017 Cigars and Sea Stories recorded with Daniel Alarik and Tim Jensen of Grunt Style. In 2018 Michael was cast as the voice of Axel in Jas Boothe’s animated comedy Discharged, and he was a guest on Jeremy Knauff’s Digital Marketers Podcast. Paro himself had Michael on his own podcast that August.

Read the list on HuffPost

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: Cigars and Sea Stories, Dwayne Paro, HuffPost, press, veteran entrepreneurship

by Michael J Penney

Change Your POV EP032: A Marine Veteran Adding Value (2016)

Episode 32 of the Change Your POV podcast was titled “Never Underestimate The Influence Of Marine Veteran Adding Value To The World.” It was recorded in late 2016 and posted to the show’s YouTube channel on January 1, 2017. The conversation runs a little over an hour.

What the episode covered

The episode summary introduces Michael as “a man on a mission to add value in everything he does.” The host and Michael talked through his deployments in Iraq and Afghanistan, his work as an entrepreneur, and his then-recent turn as a TEDx speaker.

The notes give a short version of his record:

  • Eight years in Marine Corps infantry, with three combat deployments
  • Two tours to Ramadi, Iraq, and one to Kajaki/Sangin, Afghanistan
  • Out of the Corps in 2012 and working as an entrepreneur since
  • One of the hosts of Cigars and Sea Stories and the chief contributor to BloodStripes.com

The summary says Michael, like many veterans, had a hard transition out of the Marine Corps before he found his purpose and mission. It points to one moment from Afghanistan as a turning point: sitting with his ankles intertwined with those of a Command Sergeant Major of an Afghan police force. The show calls that his “Change In Perspective,” echoing the show’s own name.

The notes close on a line he took as his own. They attribute it to Einstein:

Don’t be a man of success instead, be a man of value

As quoted in the Change Your POV EP032 notes

Why it mattered then

Most veteran podcasts in 2016 focused either on war stories or on business. This one did both in a single sitting. It treated his combat experience and his civilian work as one story, where hard lessons overseas shaped how he wanted to live at home.

It also caught him at a busy point. He was co-hosting Cigars and Sea Stories, writing for BloodStripes.com, and coming off his TEDxRaleigh talk from March 2016.

Looking back

Change Your POV brought Michael back in November 2017 for a very different topic: whitetail deer hunting. The “be a man of value” idea from this episode stayed with him. It is the same theme behind his TEDx talk and much of his work with veterans since.

Watch the episode on YouTube

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: BloodStripes, Change Your POV, Cigars and Sea Stories, podcast guest, TEDx

by Michael J Penney

Veteran Resource Podcast #073: Michael Penney, Provide Value

On November 17, 2016, Jeremy Paris released episode 073 of the Veteran Resource Podcast, titled “Michael Penney – Provide Value.” Paris built the show to introduce veterans to the organizations that serve them, interviewing a different group each week about its mission and the veterans it works with. The episode runs about 45 minutes.

What the episode covered

The episode description opens with the project he was best known for at the time:

Michael J. Penney is the co-founder of Cigars and Sea Stories, a podcast devoted to sharing stories with veterans who are adding value to the world.

Veteran Resource Podcast #073 description

From there the notes lay out the rest of his story as it stood in late 2016:

  • Service: a former Sergeant who served eight years as an infantryman and weapons instructor, with three combat tours in two wars: Ramadi, Iraq (2005 and 2007) and Kajaki/Sangin, Afghanistan (2011).
  • Instructor work: he personally trained over 5,000 Marines and sailors in rifle and pistol combat marksmanship, foreign weapons, and precision weapons marksmanship and tactics.
  • The 5 Paragraph Business Plan: described as “an actionable approach to business.”
  • TEDxRaleigh: his March 2016 talk, “What’s Your IED,” presented as an effort to bridge the lives of veterans and civilians.

The notes also describe his new day job:

He currently works as program director for Bunker Labs RDU, calling upon his military experience to assess, train, advise, and assist veterans in business creation.

Veteran Resource Podcast #073 description

Why it mattered then

The Veteran Resource Podcast was a directory in audio form. Veterans listened to find out which groups could actually help them. Having Michael on as a program director at Bunker Labs RDU put a real door in front of listeners: a nonprofit that helped veterans start businesses, run by people who had made the same transition.

The phrase in the episode title, “provide value,” was the same idea behind Cigars and Sea Stories and his TEDx talk. It was the thread that tied his podcasting, his speaking and his Bunker Labs work together.

Looking back

Paris and Michael kept working together. In December 2017, American Grit wrote up a Cigars and Sea Stories episode with Grunt Style founder Daniel Alarik and described the show as “hosted by Marine veteran Michael Penney and Jeremy Paris.” The original audio file for this episode is no longer online, but the YouTube copy above is still up.

Listen on Apple Podcasts

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: Bunker Labs, Cigars and Sea Stories, Jeremy Paris, podcast guest, Veteran Resource Podcast

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