MICHAEL J. PENNEY
  • DOMINATE
  • BOOKS
  • MEDIA
  • CONTACT ME
  • Shop
  • Speaking
  • Past Shows
  • CV
  • About
  • Book Michael
  • Skip to main content
  • Skip to footer

Michael J. Penney

DOMINATE your business

  • Home
  • About
  • DOMINATE
  • Testimonials
  • Speaking
  • Media
  • Blog
  • Books
    • DOMINATE – The Special Operations Way To Win In Business
      • DOMINATE – Resources
    • Wear It Right Marine
    • 5Paragraph
  • Brands
    • Door Kicker SEO
    • Truth Trench
    • 5Paragraph
    • Denim & Patches (in the Shop)
  • Shop
    • Cart
    • Checkout
  • Contact
You are here: Home / Archives for The Havok Journal

The Havok Journal

by Michael J Penney

The Havok Journal: Flags Over Ramadi (2017)

On June 9, 2017, The Havok Journal published “Flags Over Ramadi,” a personal essay under Michael Penney’s byline. The editor’s note framed it as the story of one Marine who fought in Ramadi and his reaction to seeing the black flag of ISIS flying over the city. The Havok Journal ran it again on June 9, 2024.

What the essay covered

It opens at a post on the northern entry control point to Ramadi, behind an M240G machine gun. An Iraqi police officer fires warning shots at an oncoming car. As Michael leans out to see what is happening, a sniper’s round punches a hole in the sandbag next to his head.

Two weeks into my first deployment I had experienced my first close call in combat….it would not be my last.

Michael Penney, “Flags Over Ramadi”

From there the essay turns to a flag. On the day he graduated boot camp, a flag was flown over the U.S. Capitol, and his family gave it to him. He carried it in his ruck on every mission, training or patrol, through two deployments to Ramadi and a third to Kajaki/Sangin, Afghanistan.

He describes training with 3rd Battalion, 7th Marines at 29 Palms, California, preparing for “nothing but Ramadi,” and learning to look at the fight from the enemy’s side by “turning the map around.” In 2005 his team was sent to the government center in the heart of the city. He climbed a bullet-riddled staircase to the roof and ran his flag up the pole.

Raising that flag was a simple gesture but it meant so much to me and the Marines with whom I was serving.

Michael Penney, “Flags Over Ramadi”

The other flag

The essay then faces the black flag that later flew over Ramadi. He condemns ISIS’s cruelty, but writes that he did not take the city’s fall personally. His mission as an infantryman had been to remove Saddam’s regime. He says he is not an expert on geopolitics. What he does now is help train the people still serving. He tells readers not to ask his opinion of the new conflict, but to ask how to prepare the next generation of warriors.

Because other wars will be fought and other flags will be flown over Ramadi.

Michael Penney, “Flags Over Ramadi”

Looking back

This is one of the few pieces where Michael writes about Ramadi in his own words and in detail. The flag, the rooftop and the near miss are the kind of ground truth that later went into his speaking and his writing about service.

Read the essay on The Havok Journal

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: 3rd Battalion 7th Marines, essay, Iraq, Ramadi, The Havok Journal

by Michael J Penney

The Havok Journal: BAMCIS for Veteran Entrepreneurs (2015)

On June 14, 2015, The Havok Journal ran an article under Michael Penney’s byline: “BAMCIS: A Patrol Leader’s Take On ‘Vetrepreneurship.'” He was writing as a former infantry Marine. His audience was other grunts coming home from Iraq and Afghanistan and thinking about starting something of their own.

What the article covered

Penney opened with the state of things in 2015: a growing number of veterans coming home to a strained economy, and many of them choosing to build businesses rather than look for jobs. His argument was simple. The planning a squad leader does before a patrol is the same planning a founder needs, with a little translation.

The processes used to plan and execute a combat mission carry over to the business side of the house.

Michael Penney, The Havok Journal, June 2015

He walked through the six BAMCIS troop-leading steps and gave each one a business meaning:

  • Begin the plan. Find a mission worth doing, a need worth filling, and build a team around it.
  • Arrange the reconnaissance. Do market research. He called it a “Feedback Patrol”: go meet the people you want to serve, ask questions, and listen before you sell.
  • Make the reconnaissance. Get out of the building and talk to customers, with every team member acting as an observer.
  • Complete the plan. Write the business plan, financials in an appendix, executive summary last. He pointed to the military Five Paragraph Order as a model for breaking it into clear pieces.
  • Issue the order. Pitch like you brief an operations order: who you are, the mission, the vision, backed by financial statements and projections.
  • Supervise. Small-unit leadership wins. Give people the tools, then let them perform under pressure.

His working example was BloodStripes.com, which he described as a free professional-development toolkit built by a few Marines. He used it to show how talking to real users changed the product. The team first assumed Marines would not go looking for help. Feedback pushed the site toward a usable toolkit, a kind of “Life Hack” for Marines, instead of passive guidance.

He also named the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) as the top resource he knew of for veterans putting a plan together.

Why it mattered then

In 2015 most transition advice told veterans to translate their skills for a civilian résumé. This piece went the other way. It told veterans their planning habits were already a business tool, and it used language any infantryman would recognize. It closed with a line meant for the men he served with:

Get a plan, get with your brother and, commit to changing the world once more.

Michael Penney, The Havok Journal

Looking back

The nod to the Five Paragraph Order in this article came before the framework he later built. By February 2016, the SuccessVets podcast described him as developing “the 5 paragraph business,” based on the Marine O-SMEAC planning format. That work became the 5 Paragraph Business Plan.

Read the article on The Havok Journal

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: BAMCIS, BloodStripes, mission planning, The Havok Journal, veteran entrepreneurship

Footer

You Are Ready

Call on Michael J Penney

Contact Today

Note: To simplify contact - all emails are fielded by Michael J Penney personally. Please allow 48hrs for reply.

  • Privacy Policy for Michael J. Penney
  • Photo Disclaimer for Michael J. Penney
  • Return Policy for Michael J. Penney
  • Terms of Service for Michael J. Penney
  • Unsubscribe
  • Affiliates
  • Affiliate Login
  • Register

Deployed by Door Kicker SEO · Copyright © 2026 · Michael J. Penney