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You are here: Home / Archives for BloodStripes

BloodStripes

by Michael J Penney

Change Your POV EP032: A Marine Veteran Adding Value (2016)

Episode 32 of the Change Your POV podcast was titled “Never Underestimate The Influence Of Marine Veteran Adding Value To The World.” It was recorded in late 2016 and posted to the show’s YouTube channel on January 1, 2017. The conversation runs a little over an hour.

What the episode covered

The episode summary introduces Michael as “a man on a mission to add value in everything he does.” The host and Michael talked through his deployments in Iraq and Afghanistan, his work as an entrepreneur, and his then-recent turn as a TEDx speaker.

The notes give a short version of his record:

  • Eight years in Marine Corps infantry, with three combat deployments
  • Two tours to Ramadi, Iraq, and one to Kajaki/Sangin, Afghanistan
  • Out of the Corps in 2012 and working as an entrepreneur since
  • One of the hosts of Cigars and Sea Stories and the chief contributor to BloodStripes.com

The summary says Michael, like many veterans, had a hard transition out of the Marine Corps before he found his purpose and mission. It points to one moment from Afghanistan as a turning point: sitting with his ankles intertwined with those of a Command Sergeant Major of an Afghan police force. The show calls that his “Change In Perspective,” echoing the show’s own name.

The notes close on a line he took as his own. They attribute it to Einstein:

Don’t be a man of success instead, be a man of value

As quoted in the Change Your POV EP032 notes

Why it mattered then

Most veteran podcasts in 2016 focused either on war stories or on business. This one did both in a single sitting. It treated his combat experience and his civilian work as one story, where hard lessons overseas shaped how he wanted to live at home.

It also caught him at a busy point. He was co-hosting Cigars and Sea Stories, writing for BloodStripes.com, and coming off his TEDxRaleigh talk from March 2016.

Looking back

Change Your POV brought Michael back in November 2017 for a very different topic: whitetail deer hunting. The “be a man of value” idea from this episode stayed with him. It is the same theme behind his TEDx talk and much of his work with veterans since.

Watch the episode on YouTube

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

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Written by Michael J Penney · Categorized: Appearances · Tagged: BloodStripes, Change Your POV, Cigars and Sea Stories, podcast guest, TEDx

by Michael J Penney

Fuel For Warriors #19: Cigars & Sea Stories, BloodStripes (2016)

On January 4, 2016, Fuel For Warriors released episode #19, “Michael and Sebastian – Marines, Cigars & Sea Stories, BloodStripes.com.” The host was Timothy Lawson. His show featured “military veterans, athletes, and other warriors” talking about their challenges and what drives them. The episode runs about 38 minutes.

What the episode covered

Lawson brought on Michael and his Cigars and Sea Stories co-host, listed only as Sebastian. The two shows did a swap.

We did back-to-back interviews for both of our shows and had a great time talking about Marines Corps, business, and more.

Timothy Lawson, Fuel For Warriors #19 show notes

The episode title also names BloodStripes.com, the Marine professional-development site Michael wrote for. The show notes give more space to Cigars and Sea Stories, and they lay out its mission in the format of an operations order.

  • The show: a place for Marines and FMF corpsmen “to act out and speak their minds,” with relevant topics, interviews with prominent veterans, and war stories. Any Marine or FMF corpsman could be a guest.
  • Intent: “Our goal is to empower veterans to act as a whole.” The notes spell that out as creating positive change, voting on issues that matter, raising awareness for worthy causes, and speaking out against injustice.
  • Desired end state: “a network of veterans that can accomplish any task and, an America that can actually police itself.”

Listeners were asked to join in on Twitter with #FFW19. The show was sponsored by Lock-N-Load Java at the time.

Why it mattered then

In early 2016 veteran podcasting was a small world, and shows grew by trading guests. A back-to-back swap like this one put Cigars and Sea Stories in front of Fuel For Warriors listeners, and the other way around.

The notes also show how Michael and his team framed the project. They did not pitch it as entertainment. They wrote it the way Marines brief a mission, with an intent and a desired end state. The goal was a veteran network that could get things done.

Looking back

Writing a civilian project in operations-order terms became his signature. A few weeks after this episode, the SuccessVets podcast described him building “the 5 paragraph business” on the Marine O-SMEAC format. That framework grew into the 5 Paragraph Business Plan. The episode is also an early public record of Cigars and Sea Stories and BloodStripes.com together, the two projects he was known for before TEDxRaleigh.

The episode’s original audio file is no longer served from its first host. The listing remains on Apple Podcasts.

Listen to the episode on Apple Podcasts

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: BloodStripes, Cigars and Sea Stories, Fuel For Warriors, Marine veterans, podcast guest

by Michael J Penney

The Havok Journal: BAMCIS for Veteran Entrepreneurs (2015)

On June 14, 2015, The Havok Journal ran an article under Michael Penney’s byline: “BAMCIS: A Patrol Leader’s Take On ‘Vetrepreneurship.'” He was writing as a former infantry Marine. His audience was other grunts coming home from Iraq and Afghanistan and thinking about starting something of their own.

What the article covered

Penney opened with the state of things in 2015: a growing number of veterans coming home to a strained economy, and many of them choosing to build businesses rather than look for jobs. His argument was simple. The planning a squad leader does before a patrol is the same planning a founder needs, with a little translation.

The processes used to plan and execute a combat mission carry over to the business side of the house.

Michael Penney, The Havok Journal, June 2015

He walked through the six BAMCIS troop-leading steps and gave each one a business meaning:

  • Begin the plan. Find a mission worth doing, a need worth filling, and build a team around it.
  • Arrange the reconnaissance. Do market research. He called it a “Feedback Patrol”: go meet the people you want to serve, ask questions, and listen before you sell.
  • Make the reconnaissance. Get out of the building and talk to customers, with every team member acting as an observer.
  • Complete the plan. Write the business plan, financials in an appendix, executive summary last. He pointed to the military Five Paragraph Order as a model for breaking it into clear pieces.
  • Issue the order. Pitch like you brief an operations order: who you are, the mission, the vision, backed by financial statements and projections.
  • Supervise. Small-unit leadership wins. Give people the tools, then let them perform under pressure.

His working example was BloodStripes.com, which he described as a free professional-development toolkit built by a few Marines. He used it to show how talking to real users changed the product. The team first assumed Marines would not go looking for help. Feedback pushed the site toward a usable toolkit, a kind of “Life Hack” for Marines, instead of passive guidance.

He also named the Entrepreneurship Bootcamp for Veterans with Disabilities (EBV) as the top resource he knew of for veterans putting a plan together.

Why it mattered then

In 2015 most transition advice told veterans to translate their skills for a civilian résumé. This piece went the other way. It told veterans their planning habits were already a business tool, and it used language any infantryman would recognize. It closed with a line meant for the men he served with:

Get a plan, get with your brother and, commit to changing the world once more.

Michael Penney, The Havok Journal

Looking back

The nod to the Five Paragraph Order in this article came before the framework he later built. By February 2016, the SuccessVets podcast described him as developing “the 5 paragraph business,” based on the Marine O-SMEAC planning format. That work became the 5 Paragraph Business Plan.

Read the article on The Havok Journal

This post is part of the From the Archive series, which collects Michael’s past media appearances in one place. See the full media archive.

Work with Michael

Marine veteran, TEDx speaker and author of the 5 Paragraph Business Plan. Bring him to your stage, wear the gear, or catch him live.

Book Michael to Speak
Shop the MJP Store
Get the 5 Paragraph Business Plan
Watch Live

Written by Michael J Penney · Categorized: Appearances · Tagged: BAMCIS, BloodStripes, mission planning, The Havok Journal, veteran entrepreneurship

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